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What are the trends in web design in 2017 that need to be given special attention? In the last 20 years, web design has undergone rapid development, characterized by great technological advances and a number of completely new possibilities. Currently some web features have very little time to develop before they become obsolete. However, there are two things that have never ceased to be important for web design: usability and high-quality content, and not only now that millions of people are constantly connected from mobile devices.

Web design today: mobile adaptation and technical innovations

Web design trends in 2017 follow a well-defined pattern. To begin with, the visual aspect of web pages goes to the background to give priority to usability. In addition, the content must be presented in an attractive way and have added value for the user, regardless of the device. The design web Responsive remain a key concept in 2017, as the long – term success of any online project or web application will depend on its characteristics and work to suit any device where you can view a web.

Making the most of languages ​​such as HTML5, JavaScript and CSS3 will facilitate the design of flexible web pages. As far as possible, the content and graphic elements of a website should offer the possibility of being displayed correctly from any device without being conditioned by the resolution of the screen or the input method (eg mouse or touch screen). The responsive design is responsible for ensuring the flexible and automatic adjustment of a website to all types of mobile phones, ensuring even its correct operation in future devices. The development of web pages designed solely for mobile phones, created and managed from special templates, is not particularly practical; With a responsive web page, it will only be necessary to manage the content once,

8 trends that dominate web design in 2017

Some of the most recent trends in web design in recent years are booming in 2017 and focus primarily on one goal: achieving high quality, personalized content. Here are a couple of examples to prove it:

  1. Use of proven quality designs

The fact that smart and quality designs are copied faster and more often is also increasingly evident in web design trends. For the elaboration and layout of the contents, the user interfaces of many pages and web applications are guided by the best practices. In this sense, design is something that always influences the usability of web pages. In general terms, web pages that have an ordered interface can never be misleading, in fact, this has long been a security symbol that characterizes both large and modest web pages. Nevertheless,

The first phenomenon has been established so quickly that already has become evident to users when developing menus: the small menu button, also known as ” icon burger menu”. At first it was used, above all, for the drop-down menus of the mobile web pages, although with the passage of time it has become the sign that designates the menu button in the desktop versions. Said symbol resembles a hamburger divided into layers and is often represented by the mathematical sign “≡”, which means “identical”.

Best Website Design 2017

Example of design by way of cards in Pinterest with hamburger menu icon above right next to the search bar.

The second trend of web design refers to the presentation of the contents. The layouts card (often also referred to as ” card based design “) are used increasingly. In this sense, text-based or image-based content or CTA or Call To Action buttons often appear in boxes distributed across the interface. This gives rise to many advantages: in addition to the possibility of structuring web pages clearly and visually attractive, the card layout also poses certain pragmatic utilities, since, because each box or Letters work as containers for web content, these can thus be easily moved by the structure of the web page. Especially in the case of responsive web design, this type of design allows you to perform the redistribution of page content with ease. The card layout design is popular, especially in web pages like Pinterest or in web design platforms like Dribble.

  1. Interactive Storytelling

Publishing quality content is essential for any web page. However, content alone does nothing. It is important that the information be visually attractive, allow some interaction and manage to involve the user emotionally. Thus, methods such as Interactive Storytelling have become a set of narratives very useful when presenting complex topics. One of the most recognized examples is the multimedia report ” Snow Fall ” published by the New York Times in 2012. This journalistic chronicle of more than 10,000 words tells the story of a group of skiers trapped in the snow during an avalanche. However, thanks to the special treatment of information, which includes interviews, videos, images and animations,

Website Design 2017

Example of the creation of the Snow Fall multimedia report: in the upper third of the screen an animation is played and in the lower part a text with images

Example of the creation of the Snow Fall multimedia report: in the upper third of the screen an animation is played and in the lower part a text with images

The informative and “catchy” art of narration, linked to a presentation that allows users to interact, converts a simple visit into an interactive experience and increases the possibilities of a positive response. However, it must be taken into account that “less is more”, since excessive use of animations can be counterproductive.

  1. Infinite Scrolling

Within the trends of web design for 2017 is the well-known Infinite Scrolling. This type of interaction allows users to upload new content by scrolling and without having to click on the links. Once the end of the scroll bar is reached, a new page will be displayed. This form of navigation has been used especially by social networks like Facebook or Instagram, offering an appropriate solution to present large volumes of content in short times of load. Some blogs also have the “infinite scroll” for quite some time. This is certainly a tool that will continue to play an important role in the future.

Implementing Infinite Scrolling is recommended when the creator of a web page is unsure of the type of information that will be most relevant to its users. It also applies if you are sure that it is appropriate to offer more content. If you are thinking of becoming a part of this technology of displacement, you must take into account the following aspects (especially with regard to the positioning in search engines):

  • Consider an individual URL for each subpage
  • Avoid overlapping content
  • Users should be able to easily find what they are looking for
  • Appropriate loading times
  1. Parallax Scrolling

This effect, called Parallax comes from the Greek word “alteration” and has been positioned as a strong trend in web design in recent months. This visual effect has been used for a couple of years as a module for the creation of modern web pages and consists of layers that move at different speeds and in different directions. The advantage of using this type of technique is that, thanks to its visual effects, it takes advantage of the movement to generate reactions in the users. Parallax Scrolling is perfectly matched with Interactive Storytelling, as is clearly demonstrated by the website ” Every Last Drop “.

  1. Optimized load times

Although the methods mentioned above ensure that the content of a web page is more accessible, they can also generate another type of problem: a very elaborate web design increases, in most cases, the loading times. Therefore, developers should carefully consider what kind of tools offer interactive multimedia content relevant to the user and are both effective for the proper functioning of the web. In general, the “less is more” principle will always be valid, without this implying a flat and boring design.

In conclusion, all content, whether videos, photos or other types of multimedia products, should be governed by the same principles: they must be unique, high quality and relevant to the user. In addition, it is essential that such content is only displayed when the visitor wants. Users of mobile devices or weak internet connections will be particularly well served by well-structured web pages free of unnecessary content.

  1. The impact of good typography

Until a few years ago, the use of large fonts and the mixture of fonts was considered a catastrophic error for any web page. However, this type of variation has become one of the trends in web design for 2017. Different fonts that harmonize with each other tend to have a very good effect on users. The use of different sizes offers a better optical impression of the structure of a web. Thus, for example, the greatest elements are perceived first.

In general, the typography of a website should be chosen with care and having in mind the product offered, the company, the subject and the target group to which it is directed. Despite the freedoms that a web designer has when choosing the font for a web page, whether in types or sizes, there will always be one essential characteristic: the chosen typography must be readable to the user.

  1. The importance of a quality fund

The problem with stock photos is that because of their popularity, they are found on other websites and, therefore, will not have a large impact on the user’s attention. A very important aspect of web design for the year 2017 is precisely the use of unique photographs and high quality, especially for the background of any web page. This will give an individual air to the web and, to some extent, a personal touch.

Another option when choosing an appropriate background is to personalize it individually, using videos or moving pictures.

  1. High quality artwork

Another of the trends of web design that has a great influence on the personalized aspect of a web, and that surely will guarantee a greater attention on the part of the users is the integration of illustrations of high quality. These are mainly responsible for presenting information in a simple way to support and specify its validity. Especially in the context of multimedia content, finding a website with illustrations will be very attractive at first sight. It is difficult to copy a web with unique and well-made images, which will surely make that web stand out among the masses. For those who lack the skills to illustrate or create high quality photographs, it is advisable to get the help of a professional graphic designer.

Illustrations from the Dropbox website. Source: https://www.dropbox.com

Use Web Design Trends to Succeed

In recent years, several trends have marked web design. However, very few are still valid today, because as in any area of ​​design, before a new trend emerges, the next one is already planned. However, by 2017 web design continues to focus on responsive design. Web pages should be designed to be easy to use and accessible to all. Web designers no longer have to concentrate on designing a web for a specific device, but can optimize it without major problem for all devices.

Infinite and Parallax Scrolling are popular resources to accompany the visitor during their tour of the web, two key concepts within Interactive Storytelling. It is important that the user does not have the feeling that the content is being presented by obligation, but that there is a background. Hand-drawn artwork, a quality background and personalized fonts will add an extra personal touch to any web page. It is important to concentrate efforts to attract visitors to the web and to involve them emotionally. Even so, the principle remains the same: a web page created with the user in mind and with high quality content, attractively presented, is the first step on the road to success on the World Wide Web.

If you are thinking of creating a web page or want to update yours, there are a couple of web design trends in 2017 that you will surely find inspiration.


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