The 6 SEO 2018 trends that you have to keep in mind
That SEO is no longer what it was is nothing new. That, in addition, does not stop changing at all levels, either. A lot of what worked in 2016 no longer does, and surely the SEO 2018 brings us many more new features. Because this is digital marketing in general: a sector that does not stop changing to adapt to the rapid changes brought by new technologies. And the web positioning is of the most changing parts, since it depends on the big multinationals (Google, Bing, Yahoo …) that spend the day innovating in everything they touch. Having said that, we are delving into the trends of SEO 2018! If you have a web page, it is VERY important that it appears among the first results of the search engines. Because, being clear, if not, it’s as if it did not exist. And we do not want that, right? This is why it is essential to keep abreast of the latest trends, developments, developments … of the world of organic positioning. As there is very little left for the year to end, I think the time has come to analyze what the 2018 SEO has in store for us. Our predictions may or may not be fulfilled. Seeing how quickly everything is the same we find ourselves in 2018 struggling to position our website in the search results of augmented reality devices …
1. Search engines are changing … and a lot
Do you remember when Google showed only 6 results, all of them with the same format … and nothing else? Well, in the last year the search engines have greatly evolved their designs and the formats in which the results are displayed. When faced with a question as apparently simple as “How to cook rice”, look at the number of different formats in which the answers appear: We directly get a recipe, what other users have asked, videos, opinions … Nothing to do with the sad results of before, right?
2. Here the one who does not run, flies …
And is that speed has become a determining factor of web positioning? I know it’s not something new. What’s more, it’s something we’ve been insisting for a long time now. Why do I put it here, then? Because in SEO 2018 it will be even more, if possible. Think that, as fast as everything evolves, the loading speed of the pages will go less and less. Not having the page adapted, the delay is VERY important compared to our competitors. Right now Google “requires” a minimum of 3 seconds of loading time. But I can affirm, without fear of being wrong, that it will go less during this year 2018. If you do not know how long your page is loading, you can measure it with this tool: https://tools.pingdom.com
3. The voice search is already a fact
At the beginning of this year we pointed out that the search by voice was going to begin to gain importance. And he has done it. So much so that it has undoubtedly become one of the pillars of SEO 2018.
But, how does it affect my SEO that users now search by voice instead of typing, as they did before? Simple, human beings do not speak as we write. But it is that, in addition, the written searches were specially summarized: “buy cheese”. With the voice search the user tends to use complete sentences, much more similar to what he uses in his day to day: “Where can I buy good cheese in Toronto”.
It is the task of the SEO to try to adapt to this new form of search, with more long-tail keywords than before, if possible, and putting itself in the head of its potential clients.
4. What the study of the users has allowed the searchers
Today, the Internet is able to trace practically everything that users do in their day to day network. The analysis of all these data has allowed large companies not only to better understand our online behavior, but to apply artificial intelligence techniques and automatic learning to improve their algorithms as naturally as possible.
I explain myself a little better, the search engines are now able to anticipate our needs much better, to understand what we are looking for in a much more personalized way. This results in more specific search results for each person. And what does this mean for SEO 2018? That we will have to carry out more segmented strategies having much more in mind to our target audience. If not, we will never reach them.
5. The variety of devices with which we navigate
2017 has been the year of smart: Smart Watches, Smart Glasses, Smart TV … And the evolution of the devices we use to navigate. The tablets have already become perfect substitutes for laptops; the mobiles are reaching power levels that had many desktops not so much ago; we can use Google on television …
But what am I going to tell you? Who, to this day, does not take these devices into account in their online strategy, will not be able to do much. However, I believe (and this is an opinion of my own) that 2018 will bring us many new developments in terms of devices and that these advances will greatly influence how we do and understand SEO. Because, as I said at the beginning, who tells us that there will be no SEO in an augmented version?
6. The link building will no longer require links
Wait to? How is there going to be a “no link” link? Well, through the mentions. That is, search engines can begin to take into account mentions that do NOT have a link as a factor for the positioning of a brand.
Imagine that a reputable and prestigious company mentions the name of your company on its website. No need to put the link, the search engines can easily associate that word with your brand name and, by extension, your domain. Sounds like science fiction, right?
And, for now, here we leave SEO 2018 trends. Surely as the months go by we can add many new features to our list.
If you know any more or think that something will be very important during the next year, do not hesitate to share it in the comments!